A Simple Growth System for Small Service Businesses

Helping service businesses get found on Google, AI-powered search, and everywhere your customers are looking.

I help business owners improve their visibility through SEO, AI Search Optimization (AEO), websites, Google Business Profile optimization, content marketing, branding, and integrated marketing strategies that generate qualified leads and long-term growth.

Whether you’re an HVAC contractor, law firm, financial advisor, nonprofit, or another service-based organization, the goal is the same: become the business people find first, trust most, and choose with confidence.

Schedule a Strategy Conversation

Trusted by Business Owners Seeking Sustainable Growth

20+ Years of Marketing Experience

University Marketing Professor

Business Owner

Integrated Marketing Strategist

SEO & AI Search Optimization Specialist

Projects Delivered Through Allegra Marketing Print Mail

Marketing Is Changing Faster Than Ever

Your customers no longer rely only on Google.

They’re asking ChatGPT.

Reading Google’s AI Overviews.

Searching in Gemini and Perplexity.

Looking at Google Maps.

Comparing reviews.

Visiting your website.

Scrolling your social media.

The businesses that succeed today are the ones that build visibility across every one of those touchpoints.

That’s why modern marketing isn’t about chasing the latest trend—it’s about building a system that consistently helps people discover, trust, and choose your business.

THE LOCAL VISIBILITY FRAMEWORK™

Everything I recommend fits into four connected pillars.

Be Found

If potential customers can't find you, they can't hire you.

Improve your visibility through:

SEO

Local SEO

AI Search Optimization (AEO)

Google Business Profile

Website optimization

Build Trust

People don't hire the first business they find. They hire the one they trust.

Trust is built through:

Professional branding

Helpful content

Customer reviews

Case studies

Modern website design

Stay Visible

Most people won't contact you the first time they hear about your business.

Consistent visibility keeps you top of mind through:

Content marketing

Email marketing

Social media

Direct mail

Vehicle graphics

Signage

Community involvement

Measure & Improve

The best marketing systems continuously evolve.

That means tracking what matters:

Website traffic

Qualified leads

Search rankings

AI visibility

Conversion rates

Return on investment

Marketing doesn’t become easier when you do more.

It becomes more effective when every activity works together.

Who This is For

Solopreneurs and small teams (1–50 people)

Service-based businesses

Home services, consultants, professional services

Owners who need consistent leads—not random spikes

People tired of guessing what to do next in their marketing

Real Results From Businesses Like Yours

“Working with Ian was a game-changer for our organization. His insights into marketing and branding helped us achieve clarity in our messaging and connect with our audience like never before. Ian doesn’t just provide strategies; he delivers actionable plans that produce results. His creativity and passion are unmatched, and he made the entire process enjoyable. I can’t recommend him enough to anyone looking to grow smarter and make a real impact.”

John

“Ian has an incredible knack for simplifying complex marketing concepts and turning them into strategies that drive real growth. Thanks to his guidance, we were able to scale our outreach, strengthen our brand, and improve our bottom line. His hands-on, approachable style made the entire process seamless and effective. Ian isn’t just a consultant; he’s a trusted partner who truly cares about your success.”

Beth

“Ian’s expertise in AI and marketing opened up opportunities for our business we didn’t even know existed. His ability to break down technical concepts and make them accessible to our team was invaluable. We now have a smarter, more efficient strategy, and the results speak for themselves. Ian is a true innovator and a pleasure to work with.”

Sam

Get a Simple Plan to Grow Your Business

Tell me a little about your business, and I’ll map out a clear, practical plan you can actually use to generate more leads.


Hi, I’m Ian

For more than two decades, I’ve helped organizations grow through strategic marketing, branding, SEO, websites, print, and integrated marketing.

Along the way I’ve:

  1. Led marketing for organizations serving regional and national clients.
  2. Helped businesses improve visibility and generate qualified leads.
  3. Built and operated a marketing business.
  4. Taught marketing and communications at the university level.
  5. Worked alongside organizations ranging from local businesses to multi-million-dollar companies.

Today, my focus is helping service businesses simplify marketing and build practical systems that create sustainable growth.

Client projects are delivered through the experienced team at Allegra Marketing, combining strategic leadership with a full-service team specializing in design, print, mail, websites, SEO, and marketing execution.

Why Work With Me?

There are thousands of marketers.

There are thousands of SEO consultants.

Very few combine experience in:

SEO & AI Search Optimization (AEO)

Website strategy

Branding

Print marketing

Direct mail

Content strategy

Marketing analytics

I believe the strongest marketing strategies aren’t built around a single tactic. They’re built around an integrated system that helps businesses become more visible, more trusted, and more memorable.

Trusted by Business Owners Seeking Sustainable Growth

20+ Years of Marketing Experience

University Marketing Professor

Business Owner

Integrated Marketing Strategist

SEO & AI Search Optimization Specialist

5X Head of Marketing for Local and National Companies

Nonprofit and For Profit experience

Projects Delivered Through Allegra Marketing Print Mail

Ready to Build a Smarter Marketing System?

Whether you’re trying to improve your Google rankings, prepare for AI-powered search, redesign your website, or create a more effective marketing strategy, I’d be happy to help.

Let’s start with a conversation about your business, your goals, and the opportunities available to help you grow.